HAIRITUAL

In today’s world, we’re constantly bombarded with beauty and wellness trends.
Hair issues? “Buy this.”
Health concerns? “Good luck…”

Real transformation starts with simple, foundational shifts that elevate both beauty and energy.

Hairitual introduces a new way of thinking:
Caring for your hair is caring for your health.
Healthy hair requires strong blood flow and a regulated nervous system — it’s all connected.

And that’s just the beginning of true, comprehensive hair care.

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Meet Rebekah Ketcham

Driven by a lifelong passion for beauty and art, Rebekah entered the hair industry immediately after high school, enrolling at the Aveda Institute in 2010 and graduating in 2011. She’s been behind the chair ever since.

But a decade of professional experience couldn’t prepare her for the personal challenge that came in 2021 — she lost over 50% of her own hair.

Panicked and desperate for answers, Rebekah dove into deep research on the connection between hair and physical health. What she discovered not only helped her recover, but triggered dramatic regrowth — and a total transformation.

Join the experience.
Fill out our questionnaire and step into the ongoing conversation about how we grow and maintain our most optimal manes.

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Today, her greatest passion is sharing that journey and answering the question:
How do we grow and maintain our best hair — naturally, holistically, and powerfully?